Toyosu market
豊洲市場
The Toyosu Market (豊洲市場, Toyosu Shijō) is a wholesale market in Tokyo, located in the Toyosu area of the Kōtō ward. There are two markets for seafood, one for general wholesale and one for bidding, and one market for fruits and vegetables, with each in its own building. Tourists can observe the auction market on a second floor viewing deck. There are restaurants with fresh seafood and produce from the market and shops (魚河岸横丁 uogashi yokocho). The market is built on reclaimed land in Tokyo Bay, and replaces the historic Tsukiji fish market, which now is a major tourist attraction.
History & Cultural Significance
Toyosu Market, the successor to the famous Tsukiji Market, is a symbol of Tokyo's deep-rooted culinary traditions and modernization. While Tsukiji was known for its iconic tuna auctions, Toyosu represents a new era of efficiency and transparency in the seafood trade. The market was relocated in 2018 to a state-of-the-art facility built on reclaimed land in Tokyo Bay, reflecting Japan's commitment to innovation while preserving its cultural heritage.
The market has become a hub not only for traders but also for food lovers seeking the freshest ingredients. Its design emphasizes sustainability and accessibility, with clear sightlines and open spaces that allow visitors to witness the daily rhythm of the seafood trade. This blend of old and new makes Toyosu a must-visit for those interested in Japanese gastronomy.
What to See & Do
One of the highlights of Toyosu Market is the viewing deck on the second floor, where visitors can watch the bustling tuna auctions live. These auctions, held daily, offer a glimpse into the high-stakes world of seafood trading, with massive fish being sold to the highest bidder. The excitement and energy of the auction are unmatched, making it a thrilling experience for any traveler.
Beyond the auctions, the market is home to a variety of shops and restaurants serving fresh sushi, sashimi, and other seafood delicacies. The surrounding area, known as Fish Market Alley (魚河岸横丁), is filled with small eateries and specialty stores offering everything from oysters to seaweed snacks. Exploring this vibrant district is a great way to immerse yourself in the local food culture.
Atmosphere & Experience
Walking through Toyosu Market feels like stepping into the heart of Tokyo’s culinary soul. The air is filled with the briny scent of the sea, and the sounds of haggling traders and clinking glassware create a lively, immersive atmosphere. Whether you're watching the morning auctions or sampling a plate of freshly caught fish, the market offers an unforgettable sensory experience that captures the essence of Japanese food culture.
Insider Tips
Visit early in the morning to catch the tuna auctions, which typically start around 5:30 AM. Arriving before 6 AM ensures the best views and avoids crowds.
Try the conveyor belt sushi at the market’s restaurants, which often feature high-quality cuts of fish sourced directly from the auctions.
Quick Facts
2–3 hours
Mid-range
Local Tips
- Check the market’s official website for the schedule of special events, such as large-scale tuna auctions or seasonal seafood promotions.
- Bring cash for some of the smaller shops and street vendors, as not all accept credit cards.
- Explore the Fish Market Alley (魚河岸横丁) for unique souvenirs like dried seafood, sake, and traditional Japanese condiments.
- If you’re planning to visit during peak season, consider booking a guided tour to gain deeper insights into the market’s operations and history.
When to Visit
Jan
5°C
New Year seafood auctions
Feb
6°C
Off-peak for tourists
Mar
9°C
Early spring seafood availability
Apr
14°C
Cherry blossom season, increased visitors
May
19°C
Fresh summer seafood begins
Jun
22°C
Rainy season, fewer tourists
Jul
26°C
Summer seafood and festivals
Aug
27°C
Obon holiday, busy
Sep
24°C
Typhoon season, variable crowd levels
Oct
18°C
Autumn seafood and fresh produce
Nov
12°C
Peak autumn seafood season
Dec
7°C
Winter seafood and holiday shopping
Updated 2 weeks ago
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What Travelers Say
Real experiences from people who visited Toyosu market.